Chapter 17: Personal Selling and Sales Management.

Personal selling provide an advantage to their customers in general whether is in the car manufacture industry or not. But talking about Volkswagen and the car manufacture industry personal selling and sales management is something that is essential for the success of the company and the satisfaction of the customers. Knowing that customers that are trying to buy a product that needs some revision and some advises for which product could be more beneficial in your life style and other things is much better to make a decision by the advises of a person that knows about the product and company as well. Volkswagen has an outstanding customer service and I witnessed that not so long ago. customer service of the retail stores of Volkswagen demonstrate interest and make the customer feel safe and special in the Volkswagen family.

Volkswagen is the largest automaker company in the world according to Forbes and that success is influence by the fantastic work personal selling employees contribute to the company. Volkswagen has build a great reputation. and this hasn't change even when they have some difficulties in 2015 they got back in profit and start working hard by the end of the second quarter they surpass Toyota and became what they are now one of the richest and largest automaker company in the world.

Chapter 16: Advertising, Public Relations and Sales Promotion.

As I said before according to forbes.com Volkswagen is the largest Automaker company in the world and that progress has being influence by the fundamental work that advertisements and sale promotions have conquer. Buying a car is not so easy this days knowing that the economy is not that good. But even thought that's a disadvantage for the car manufacture industry Volkswagen has done an outstanding job increasing the sales and doing advertisements. knowing we live in a century where technology is taking over. Volkswagen realize that and one of the essential strategies they have done is create network advertisements in all social medias like twitter, Facebook, Instagram, and many others. and they have done a good job knowing that they on the top and with good competition like Toyota and ford.

This particular advertisements have being very useful for the company and also including the most popular ways of using the "hashtag" is getting even bigger and the most important part of this particular advertisements is that is free for the company. Free advertisement is a big advantage of the company in general it keeps the company communicate it with the costumers and it gives positive propaganda to the brands. Here is some examples of free advertisements and positive effects of ads in social media.

Marketing Channels and Retailing

Volkswagen has create an outstanding reputation but that's not only for the effort of creating a good and reliable product for the people. But also for the interest and the support of the people. As Volkswagen belief that the customers need is the priority of the company. That's one of the keys Volkswagen has become a strong company in the automaker industry. As we all know Volkswagen as a multinational brand and its presence its all over the world its operates in more than 153 countries. It has 100 plants in North and South America, Europe, Africa, Asia, and Oceania. But surprisingly its presence its not that strong in the United Stats but they also have plants in the country as well. Lets take a look at a dealer store of Volkswagen located in Manhattan New York.


Volkswagen and its team its willing to work in the expansion of the market specially in the United States. Knowing that its one of the biggest markets in the world. But even though the market in the United States is not as well as in other countries. Volkswagen controls more than 20% of the market in china which is an advantage that they have against the competition like Toyota and others. Also Volkswagen has the biggest market in Europe. Volkswagen has been successful in many things in the world market and willing to work to expand even more to keep being the largest automaker company in the world.

Volkswagen dealer in Manhattan, NY

                         

Chapter 6: Consumer Decision Making

One of the most essential objectives in any business not only in the automaker industry but in every industry is the consumers opinion and believe about the company. Volkswagen takes this particular action and believe very serious. Because the consumer is the actual boss because that's where the profit comes from and they work hard to please the consumers in anything they can. their mission statement states that "At Volkswagen the priority mission and believe is to elaborate long term strategic partnerships with their customers." the priority of Volkswagen is the consumer and the communication with them as well. Volkswagen has create a reputation of success all around the world. And the reason for the success is the hard work and the ability to make the product attractive for the consumers. consumer decision making is very usual especially in the car manufacture industry. One of the most important things in this particular perspective f consumer decision making is that a marketer needs to recognize who their consumers are in order to be capable of selling their product also by Generating revenue and profitability but also to be able to satisfy them for future purposes such as market share through recognition, and only once identifying their consumer’s behavior can success be achieved.


                                        


Volkswagen try's to interact the best way as possible for consumers to be comfortable and satisfy with the decision that they are making with the help of the Volkswagen team. and that's one of the most essential things in the industry. It is essential for the marketers to be able to identify the needs of their target market, which will thus allow them to meet there needs effectively. to guarantee their consumers that there products are reliable, but also capable of meeting their needs in terms of the fuel consumption suiting them financially will keep them interested and it will make decision easier to make.

Chapter 5: Developing a Global Vision

Volkswagen has create an outstanding reputation during the decades and its becoming more powerful then ever knowing that according to the magazine Forbes Volkswagen is the largest automaker company in the world surpassing Toyota by this quarter of 2016. Volkswagen has create a mechanism to overtake Europe and parts of Asia one of the most essentials is China. Volkswagen also have a big and considerable good market in south America as well Volkswagen is the largest automaker company in Europe and the largest automaker company in China. But this didn't occur overnight they being in the industry for over 70 years. and it clearly shows that their hard work has given positive results over the years. But even thought they have a lot of positive things in this particular perspective of global vision they also have disadvantages. for example their international market in United States is not as big as it should be. but the looking forward to work in to that.