One of the most essential objectives in any business not only in the automaker industry but in every industry is the consumers opinion and believe about the company. Volkswagen takes this particular action and believe very serious. Because the consumer is the actual boss because that's where the profit comes from and they work hard to please the consumers in anything they can. their mission statement states that "At Volkswagen the priority mission and believe is to elaborate long term strategic partnerships with their customers." the priority of Volkswagen is the consumer and the communication with them as well. Volkswagen has create a reputation of success all around the world. And the reason for the success is the hard work and the ability to make the product attractive for the consumers. consumer decision making is very usual especially in the car manufacture industry. One of the most important things in this particular perspective f consumer decision making is that a marketer needs to recognize who their consumers are in order to be capable of selling their product also by Generating revenue and profitability but also to be able to satisfy them for future purposes such as market share through recognition, and only once identifying their consumer’s behavior can success be achieved.
Volkswagen try's to interact the best way as possible for consumers to be comfortable and satisfy with the decision that they are making with the help of the Volkswagen team. and that's one of the most essential things in the industry. It is essential for the marketers to be able to identify the needs of their target market, which will thus allow them to meet there needs effectively. to guarantee their consumers that there products are reliable, but also capable of meeting their needs in terms of the fuel consumption suiting them financially will keep them interested and it will make decision easier to make.
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