Chapter 15: Marketing Communications.

Volkswagen uses resources like personal selling, social media and public relations as a promotional strategy and knowing that is one of the largest automaker companies in the world this particular strategies have being dramatically good for them. There particular marketing strategy is very good knowing that most f the people knows about Volkswagen and its efficient products. Knowing that we living in a very technological world now a days. one of the most useful strategies Volkswagen is implementing the most is social media advertisement mostly in social medias like Instagram, snapchat, facebook and twitter this particular social medias helped the brand to increase there advertisement even more. 

Volkswagen has being one of the best companies in making an action into the marketing world and advertisement also knowing that is one of the most famous car companies in the world controlling all the market in Europe and more than 20% of the china market. But all those accomplishment couldn't being possible without a great strategy to make a marketing plan to work as good as the company.

Marketing communications is something very essential in Volkswagen but not only in that company but also in all companies who are trying to make a reputation into their companies product and for that to be accomplished marketing communications is something that it has to have a base and a creative strategy.

Social media Resources of advertisement of Volkswagen.

Chapter 10: Product Concepts

Volkswagen and its products are one of the most efficient and famous in the world. Volkswagen selling statistics are outstanding and that influence a lot the way the product concepts and the product manufacture is build and how those it works. Volkswagen has been in the car manufacture industry for approximately 80 years that's something very difficult to accomplish knowing that they've been I difficult situations but still has overcome through all those particular events and has progress to be on the top and that inform us a lot about the character of the company in general. The reliable product that Volkswagen has build has make an impact in the societies specially in Europe. Knowing that Volkswagen control the largest market in Europe and also in China. Controlling more than 20% of the market.

Product concepts of Volkswagen are very simple but also very Important. Safety is one of the most important concepts of the company but not only in Volkswagen also all the company's in general. Volkswagen always take safety very serious because it includes the quality of the product and Volkswagen is well known for their good quality and reliable products that they build.