Chapter 18: Social Media and Marketing

Volkswagen has clearly made an effort for all societies around the world to know about them and social media has a big impact in that particular standard. Many people might ask what is social media? According by social media expert Brian Solis social media is "any tool or service that uses the internet to facilitate conversations." As we all know social media and technological advances has take over diverse societies all around the world for the past twenty decades. Social media has given benefits to not only Volkswagen but also to all brands around the world, given the opportunity to communicate and interact with costumers in a more clearly defined and easy way.

Volkswagen takes a lot of benefits with the technological and social media advances and many people might ask why? and the answer is because they are a multinational automaker company and it facilitates the process of advertisement and campaign for the new innovations. Volkswagen implement promotions and reminders throughout their website to let the costumers know and realize what actions they taking for the benefit of the costumer. Volkswagen has several social media accounts of advertisement and promotions their Facebook account has around 27,598.723 million followers. And their Instagram account has 14.7 million followers. And twitter account has 18.3 million followers. All of this number of people are outstanding and demonstrate how well Volkswagen has progress in the area of  social media and marketing.

The majority of social media stage is based on the innovation of the cars images, and short advertise video clips of the new innovation of cars of the recent time. Volkswagen has made a considerable impact in the social media area. Which it benefits them because it keeps the costumers aware and fascinated with the brand and its product.

Source:

• http://www.vw.com/
• https://www.facebook.com/Volkswagen/
• https://www.Instagram.com/Volkswagen/?hl=en
• https://twitter.com/VW