The marketing environment is one of the most essential actions for a business to progress throughout the tough market competition this current years. One of the essential actions for a marketing to be successful is to have knowledge not only about the internal environment but also the external environment to have knowledge of the type of costumers believes and needs. Volkswagen has clearly outshine in this particular perspective knowing it controls the massive manufacture in Europe. and is the largest market in china It grabbed more than 20% of the china market with Volkswagen and Audi. It possesses the strongest market share in China, it operates its operation in more than 153 countries. It has 100 car manufacturing plants in North and South America, Europe, Africa, Asia, and Oceania.
This is a result f a big understanding and a successful action in marketing in those particular external environments.
Volkswagen AG, still reeling from a scandal that tarnished its reputation last year, is taking aim at some new demographic groups: younger drivers worldwide and Chinese car buyers.
Chairman of the Volkswagen Passenger Cars, told the audience at a high-profile auto show in Geneva this week. “Volkswagen will become younger, more emotional, and more exciting, (and) the vehicles we are presenting here in Geneva are pointing the way."
As one of the largest automaker companies in the world Volkswagen has a big impact in the external environments. in many places around the world. The diversity and innovation is completely different in different environments.
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