Friday, September 2, 2016

Chapter 1: Overview of Marketing (Brief History and Mission Statement)















 Cesar Sanclemente



       Volkswagen is a German automaker founded in 4 January 1937 by the German Labour Front, headquartered in Wolfsburg, Germany. And is the largest car manufacturer in Europe, and there’s no doubt that the name is more familiar than the name used when the company was founded in 1937 – Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH. A string of successes features in the history of this German company, as well as some setbacks. The company was renamed Volkswagenwerk GmbH on September 16th, 1938, after being founded on the 28th of May the previous year. Work began on a new factory in 1938, in what is today the city of Wolfsburg, to produce a new car designed by Ferdinand Porsche. Throughout the time this company has become an icon in History specially in Germany. The second World War saw about 20,000 concentration camp prisoners, prisoners of war and laborers forced to work at the Volkswagen GmbH plant. During this time, the company focused on manufacturing armaments instead of cars. But this atrocities did not delay the company to be successful company, knowing that today is one of the richest and most successful factories in the world. After all this atrocities that occur in the second world war affected many peoples life Volkswagen created a humanitarian fund in 1998, to help provide financial compensation for those who were forced to work at the company’s plant during the war. The fund had helped over 2,000 people in 26 countries by the end of 2001. In addition, current employees at the Volkswagen plant have contributed towards a memorial in Wolfsburg, commemorating those who were forced to work at the plant. 

Volkswagen Mission Statement is:  "At Volkswagen the priority mission and believe is to elaborate long term strategic partnerships with their customers. To offer attractive, safe and environmentally sound vehicles which can compete in an increasingly tough market and set world standards in their respective class".

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